Take Customer Reviews Very Seriously
Customer reviews are one of the first things potential customers read before they decide whether or not to buy from you. According to a study, nearly 95% of shoppers read online reviews before making a purchase decision.
When it comes to eCommerce website design, you want to ensure those reviews are prominently displayed on your website. The more reviews you have, and the more positive they are, the better. Encourage customers to leave reviews by adding a link to your reviews page on your website’s header or footer.
You could also offer customer incentives in exchange for their review. For example, you could offer a discount on their next purchase or a free shipping code.
Just make sure the incentive doesn’t put your business at risk of losing money. Additionally, use testimonials because they make visitors 58% more likely to convert.
Make Sure Your Website Is Safe, Secure, and Trustworthy
According to research, between 2020 and 2021, eCommerce fraud grew from $17 billion to $20 billion.
This is a huge problem, and it’s only getting worse. So, how can you make sure that your eCommerce website is safe and secure?
There are a few things you can do:
Use SSL certificates: This will help encrypt customer information like credit card numbers and addresses.
Use a reputable eCommerce platform: This will ensure your website is secure and up to date with the latest security features.
Use a payment gateway like PayPal or Stripe: These will help add an extra layer of security to your website.
Finally, add trust seals to your website. Trust seals are also a great way to show visitors that your website is trustworthy. Some of the most popular trust seals include the Better Business Bureau (BBB), McAfee Secure, and TRUSTe Certified Privacy.
Keep the Design Simple to Maximize UX
Websites with a simple design are easy to navigate. They’re also easy on the eye and give off a more professional look. A website that’s difficult to navigate will only frustrate your visitors and make them leave without buying anything.
The same goes for a website with too much going on. It’ll only overwhelm your visitors, and again, they’ll leave without buying anything. When it comes to e-commerce website design, simplicity is key.
Your ultimate goal is to make it as easy as possible for your website visitors to find what they are looking for and make a purchase. Here are a few things you can do to simplify your website design.
Optimize for Fast Loading Speeds
In eCommerce, first impressions matter a lot. One of the things that affect first impressions is your website’s loading speed.
According to Google, 53% of mobile users abandon websites that take longer than three seconds to load. For every second that a website takes to load between 0 and 5 seconds, conversion rates can drop by up to 4%.
So, if you want to turn your website’s visitors into paying customers, make sure your website loads quickly. Some of the best ways to do this for an e-commerce website include:
- Use a content delivery network (CDN)
- Optimize your images
- Minimize redirects
- Enable browser caching
- Use a lightweight e-commerce platform
By following the tips above, you can make sure your e-commerce website is designed in a way that will turn more of your website’s visitors into paying customers.
Use Visible and Compelling CTAs
Your e-commerce website design should make it easy for website visitors to know what actions to take. This is where calls to action come in. For every page on your e-commerce website, there should be a visible and compelling call-to-action (CTA).
The key is to make the CTAs visible and compelling enough for visitors to take action. There are a few ways to do that:
Start by using contrasting colors and make the CTAs big enough for them to stand out from the rest of the website design. Also, use whitespace around the CTA to make it easy for visitors to see and click on the button.
Moreover, use persuasive copy. The text on the CTA button should be persuasive enough to make visitors want to take action. For example, instead of a “Sign Up” button, you could use a “Get Started” or “Start Your Free Trial” button.